Case-study: E2E RGM and pricing unlocking 5%+ value growth
Context: Facing accelerating costs and static volumes, there was an unprecedented need to accelerate value growth and lower operating costs. RGM was previously understated and without E2E RGM ownership, which led to a lack of consistent tangible RGM benefits.
RESULTS
+80% INCREASE IN RGM VALUE
+5% VALUE GROWTH FROM PRICING
-7% LOWER TRADE SPEND
~-2% LOWER COGS
~2000 SKUS DELETED
~300BPS GROSS PROFIT UNLOCKED
ACTIONS
Led by Leaders for organisational impact
Extended RGM scope and analytics to Cost of Goods Sold
Rebuild Brand Pricing strategy with investment to support.
Digitalised Promo ROI Analytics with Brand and Channel guidelines.
New Pay for performance T&C’s implemented.
RGM led 5P execution standards for execution & tracking at shelf.