Case-study: Portfolio: Building the foundation for success
Context: A market had declining market shares, brand equity and sales while cost to serve was increasing. There was a proliferation of brands with a large number of skus leading to high levels of complexity for the organisation. This was leading to Profit erosion.
RESULTS
3 YEARS OF MARKET SHARE GROWTH
+7% VALUE DRIVEN GROWTH IN FLAT MARKET
-35% SKUS
+45% GROSS PROFIT VALUE
SUCCESSFUL, INCREMENTAL INNOVATION
ACTIONS
Segmented brands on composite internal and external data points.
Redefined and distorted investment, complexity and resourcing against Brands based on their role.
Unlocked resources for fewer, bigger, better innovation success.
Digitalised and embedded Portfolio KPI’s into IBP rhythm for better, faster decision making.