Case-study: The power of the northstr Superpower
Context: A cluster of markets had negative sales, poor margin and low profitability. The cluster was facing a significant change to its funding and Go to Market that would lead to significant job and investment losses in the near future.
RESULTS
16 QTR’S OF CONSECUTIVE GROWTH
3 YEARS OF MARKET SHARE GROWTH
-40% SKU COUNT +45% GROSS PROFIT
+70% OPERATING PROFIT
+15% IN EMPLOYEE ENGAGEMENT
ACTIONS
More Sales: Tough, external and consumption focused choices made on Portfolio, Brand, GtM and execution priorities.
More Profit: Synergy identified in structures.
Simplification through digitalisation.
Relentless and data driven E2E RGM rhythm unlocking value growth and lower costs.
More Investment: Reinvested increased profit into GtM priorities, capabilities and systems.